I am beginning to think it is time to bin my pledge card. Like John Prescott, I still have the 1997 pledge card which I handed out in thousands in our 1997 campaign. To remind you, the pledges were:

  • We will cut class sizes to 30 or under for five, six and seven year olds by using money saved from the assisted places scheme
  • We will introduce a fast track punishment scheme for persistent young offenders by halving the time from arrest t sentencing
  • We will cut NHS waiting lists by treating an extra 100,000 patients as a first step by releasing £100m saved from NHS red tape
  • We will get 250,000 under-25 year olds off benefit and into work by using money from a windfall levy on the privatised utilities
  • We will set tough rules for government spending and borrowing and ensure low inflation and strengthen the economy so that interest rates are as low as possible to make all families better off.

 

While they are pretty specific, the point was that they came from a major rethinking of what Labour – or actually New Labour – was for, how we would govern and they served to represent how we had changed. Responsible with the economy and people’s taxes; getting people into work; bothered about crime and being tough on offenders; expecting specific results for users from investment in public services.

Ever since then, and I include the elections of 2001, 2005 and 2010 as well as 2015, our pledges have managed to be both too vague. They have not included a specific target on which a government could be held to account, but nor have they served a broader strategic purpose in communicating our bigger vision to people.

You may remember that I got very frustrated with our policy review likening it to a pregnant panda. I now suspect that the reason the review was slow to come up with specific policy ideas was that there was not a clear view about what the panda was for, let alone whether it was pregnant or not.

Ideas like ‘one nation’ or the ‘squeezed middle’ began that job of defining a broader view of what Labour was aiming at, but then seemed to fade away when we tried to get hold of them to build a programme on.

The problem with the Edstone was less what it was made of and more that our pledges did not seem to match up to the grandiosity of the presentation. For example, I know we wanted to build more houses, but I could never remember if we were the 100,000, the 200,000 or the 300,000 party.

Several people have said to me about the last campaign that it seemed very small – ‘I am sick of all the numbers and the nit-picking over how much things are going to cost’ said one friend ‘I want to know what people believe in and where they want the country to go.’

In some ways this is disingenuous. ‘What will you do for me and my family?’ and ‘how will you pay for it?’ will always be the questions any serious political party needs to be able to answer, but we need to lift our heads again and put specific policies in the context of a much bigger story.

This election has conclusively proved that the old allegiances to a particular party – the core voters on either side – have disappeared. We cannot take for granted that people already have a good idea of what we stand for, or are so loyal – they are not particularly bothered. We need to go back to the beginning in explaining why we exist, what we believe in, how we see the country working well for everyone and how we’ll deal with the big changes in the world.

So let us bin the pledges for a while, get away from thinking about what we would do and think about what we are for. That is the task for the leadership debate which started really well with the Progress ‘hustings’ yesterday. I hope it – and the candidates – are up for the scale of the debate.

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Jacqui Smith is a former home secretary, writes the Monday Politics column for Progress, and tweets @Jacqui_Smith1